Moulton Laboratories
the art and science of sound
Audi debuts B&O automotive sound system
noted by the webguy
September 2005

The Advanced Sound System, incorporating Sausalito Audio Works' ALT lenses, was introduced at the Frankfurt Motor Show.

Audi debuts B&O automotive sound system

Oh, one more thing: There is an optional 1000-watt Bang & Olufsen sound system with 14 speakers, each with its own amplifier. Yeah, it costs an extra $7,800, but you want it. The sound is ultraclear — you can hear every note played by every instrument as it vibrates your heart. If nothing else, the stereo can be considered a safety system: Crank it up and you can use it as a defibrillator.
— Matt Davis on the 2007 Audi S8, AutoWeek
Bang & Olufsen's new sound system for automobiles employs 14 active loudspeakers driven by 1,000+ watts of amplifier power, but it is their use of Acoustic Lens Technology (originally developed by Moulton and LaCarrubba) that is perhaps the system's most startling feature, as the silver ALT lenses literally rise out of the dash when in use. The Advanced Sound System is likely to make its American debut in Audi's flagship model, the A8, at the Detroit Auto Show in December.

Bang & Olufsen has a wonderful rich media presentation showcasing the new system at:
The Audi A8 flanked by a pair of BeoLab 5s - the technology platform and reference for the automotive sound system.

Visit Gallery for more images


     Feb 02, 2012 12:11 PM
What is funny is now we have auto industry media writers telling us about audiophile sound? Where do they get their education in audio, from some White paper or Press release by the mfg.? I have spent years reading Stereophie and Absolute Sound for reviews and discussions about the audio playback industry and now you want us to listen to some reviewer at AutoWeek? Anything will sound better than Bose, which is what the auto industry has been infiltrated with.
Rich Davis 

Post a Comment


rss atom