Oh, one more thing: There is an optional 1000-watt Bang & Olufsen sound system with 14 speakers, each with its own amplifier. Yeah, it costs an extra $7,800, but you want it. The sound is ultraclear — you can hear every note played by every instrument as it vibrates your heart. If nothing else, the stereo can be considered a safety system: Crank it up and you can use it as a defibrillator.

— Matt Davis on the 2007 Audi S8, AutoWeek

Bang & Olufsen's new sound system for automobiles employs 14 active loudspeakers driven by 1,000+ watts of amplifier power, but it is their use of Acoustic Lens Technology (originally developed by Moulton and LaCarrubba) that is perhaps the system's most startling feature, as the silver ALT lenses literally rise out of the dash when in use. The Advanced Sound System is likely to make its American debut in Audi's flagship model, the A8, at the Detroit Auto Show in December.

Bang & Olufsen has a wonderful rich media presentation showcasing the new system at:

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	The Audi A8 flanked by a pair of BeoLab 5s - the technology platform and reference for the automotive sound system.